François Haldemann co-founded the company in 1998. He became President and CEO in 2005. He is a graduate Bachelor of Science in Agronomy (HES) and a post-graduate in Management (UTS).


Philippe Haldemann is the co-founder of the company. He is the Managing Director of the production farm since 2008. Prior to that, he was Chief Executive Officer and President of Velvet Farms Group.